Challenge:
Each holiday template had to be uniquely tailored to match the branding of hundreds of different properties, requiring a versatile approach that couldn’t rely on consistent use of colors, typography, or even textures. The designs needed to be adaptable to various brand identities while still conveying the festive spirit of the holidays, all within the fast-paced environment of high daily content output.

Execution:
To meet these challenges, I leveraged my illustration skills across multiple software platforms, including 3D software, to create festive graphics that were both visually appealing and easily editable. By focusing on detailed illustrations and creative layouts, I ensured that each template could be customized to match any property’s branding without losing its festive charm. The designs were intentionally kept simple yet effective, allowing for quick modifications while maintaining a high-quality standard across all outputs.

Outcome:
The holiday templates were a success, enabling Social Kapture to provide uniquely branded, festive content for a vast number of properties, all while maintaining efficiency in production. My ability to adapt illustrations and designs to various branding styles ensured that each property received a template that felt custom-made, enhancing client satisfaction and engagement during the holiday seasons. Here are a few of my favorite designs from that period.